Instagram has announced a range of new tools it says will help protect users and combat incidents such as the abuse aimed at England players after the Euro 2020 final.
At the centre of the update is a new feature called Limits, which will give people the ability to automatically hide comments and direct message requests from other users who they do not already follow, or have only recently followed them.
The firm said it had been designed to stop waves of abuse from accounts who “pile on in the moment”.
England’s Jadon Sancho and Marcus Rashford (right) were targeted after the Euro 2020 final. Pic: AP
The Facebook-owned service has also strengthened the in-app warnings it shows to those who attempt to post abuse – warning users they face having their account removed if they continue to send abusive comments.
It is also rolling out its Hidden Words filter tool to all users globally, allowing people to filter out words, phrases and emojis they don’t want to see.
Instagram said the aim of the tools was to give people more control while ensuring they feel safe when using the site.
The update comes amid ongoing scrutiny of social media and how it handles abuse following the racist attacks on England footballers Marcus Rashford, Jadon Sancho and Bukayo Saka after the Euro 2020 final.
The Limits feature is being rolled out to all Instagram users globally and will enable people to decide for how long they would like to hide comments and message requests from non-followers and those who only started following them in the last week.
Instagram’s public policy manager for Europe, Tom Gault, told the PA news agency that the Limits tool was being introduced to combat incidents like the Euro 2020 final, when public figures see a sudden spike in targeted comments and message requests in the wake of an event.
“Our own research, as well as feedback from public figures, shows that a lot of the negativity directed at high-profile people comes from those who don’t follow them or who recently followed them,” he said.
“And this is the kind of behaviour that we saw after the Euros final.”
Stand Up to Racism Demonstration at the Marcus Rashford mural
The tool could also be expanded in the future to automatically prompt users to turn on Limits when the platform detects a user may be experiencing a spike in comments and direct messages.
Writing in a blog post announcing the new features, Instagram boss Adam Mosseri said: “We don’t allow hate speech or bullying on Instagram, and we remove it whenever we find it.
“We also want to protect people from having to experience this abuse in the first place, which is why we’re constantly listening to feedback from experts and our community, and developing new features to give people more control over their experience on Instagram, and help protect them from abuse.
“We hope these new features will better protect people from seeing abusive content, whether it’s racist, sexist, homophobic or any other type of abuse.
“We know there’s more to do, including improving our systems to find and remove abusive content more quickly, and holding those who post it accountable.
“We also know that, while we’re committed to doing everything we can to fight hate on our platform, these problems are bigger than us.
“We will continue to invest in organisations focused on racial justice and equity, and look forward to further partnership with industry, governments and NGOs to educate and help root out hate. This work remains unfinished, and we’ll continue to share updates on our progress.”